The Grunt Workers Show – Episode 2
As a marketer – you’re often faced with the everyday challenge of “How can I market this brand?”
Challenges may arise in being in a very competitive market space and the brand or product being a fairly new competitor, or the product being an abstract commodity such as loans.
If you’ve ever encountered this experience, then you should definitely listen in to this episode of The Grunt Workers Show where we have Michael Hostetler, VP of Marketing at Crane Credit Union based out of Indiana to learn how to use various strategies to market abstract commodities in the very competitive financial industry.
In this episode, Michael Hostetler helps us discover a unique way to significantly increase awareness, stay top of mind, and build a beautiful place inside the hearts and minds of a jaded local audience.
The best part is that he does it with a low budget AND without external user-generated content.
Also in this episode:
- Michael discusses a critical tipping point that helped his brand stand out in a crowded local industry
- He shares how a deeply personal tragedy helps him be more empathetic, which is a key to his personal and professional success
- Finally, you’ll learn about Michael’s family life and what he does to unwind after work… he talks about tacos here, so you won’t want to miss this!
Who is Michael Hostetler? Michael Hostetler is the Vice President of Marketing for Crane Credit Union. He is the recipient of the Indiana Credit Union League's Emerging Leadership Award. Michael has over 15 years of financial brand marketing experience. He’s an advisor for George Washington University - School of Business. He also holds the titles of husband and father of four. Connect with Michael on LinkedIn at https://www.linkedin.com/in/michaelhostetler/