Home > Case Studies > Mike LeMiuex / Mike Social
Launched 3 New Campaigns
for 38 Different Practices…
by adding 3 Grunt Workers to their team
Drew, Digital Marketing Manager
“Hiring Grunt Workers was one SMART move! We wanted to
offload tasks that were eating up our time. Going into this,
we expected it to take time to get them up to speed with
our systems. Boy were we shocked… they picked everything
up insanely fast, and they even caught things we missed!
After 2 weeks, we hired 1 more worker to add to the team.
Now we get to focus on taking our business to the next level!
If you want help, hire these guys!”
Drew is the Digital Marketing Manager for a medical marketing agency. His agency helps create a patient journey that not only drives leads, but continues to nurture leads through email, phone (voice & text), mailers (yes, they still work), and other sequences and automations. They have also partnered with several patient management systems to help with follow up visits, yearly checks, medical device warranties, and other reminders. The robust lead and automation system has helped them become a leader in their field, driving thousands of leads and millions in revenue across several different medical practices.
Drew got stuck in the technician trap, spending all his time on fulfillment.
Drew and his team created a solid service offering with a new and unique strategy that gained rapid success. Demand skyrocketed and left Drew doing all the work and fulfillment, leaving no time for updating their strategy, tracking data, and continual improvement.
Drew found Grunt Workers and made a quick move to hire 2 to help with automations and landing page setup. Drew provided videos to help them learn the flows and systems and the Grunt Workers helped document the process.
Drew realized how seamless the process was and how much offloading these tasks allowed him to focus on areas that grew their agency that he decided to hire on 1 more. The additional Grunt Worker manages FB & Google Ads.
The 3 Grunt Workers for Drew’s medical marketing agency have proven their skills and expertise by knocking out hundreds of tasks. Within 2.5 months they launched 3 new campaigns across 38 different practices, resulting in the following:
Email Automation Sequences with campaign based logic
Conversion tracking setup across all platforms and campaigns to measure performance and test different variations
Drew’s agency had the strategy and Grunt Workers fulfilled on that plan, removing Drew from the technician trap and allowing the company to grow.